Investment Barometer
Norvestia’s Investment Barometer surveys Finns’ attitudes and beliefs towards investing. It especially tackles the problematics of the relationship between potential small-scale investors and the investment world, to which Norvestia offers its own answer with its streamlined operational principles.
Central themes of the Investment Barometer 2011:
- Investment products on offer are perceived to be confusing or difficult
- Keeping money in a bank account is fairly common
- Lack of money and instability on the market are seen as contributory causes for not investing at the moment
- Investing in reserve for retirement stands out
- The investment environment is seen as highly negative at the moment
During the first two weeks of August 2011, 1480 over 25-year-old Finns answered the web panel conducted by TNS Gallup. The sample is representative nationwide by age, gender and region. In addition, the results have been tabulated by the respondent’s principal bank, occupational group, level of educational and gross income.
The survey is conducted annually.
Tabulated results 2011 in Finnish